Meta Ads Review
Spend
$177.02
Total tracked spend across the four paused ad sets in June.
Impressions
80,038
For an awareness objective, this confirms the campaigns were getting delivery and visibility.
Link Clicks
58
$3.05 per link click, showing the campaigns generated some traffic beyond simple reach.
Landing Page Views
19
$9.32 per landing page view, which gives a limited picture of post-click engagement.
Tracked Leads
0
No tracked enquiries or booked leads were recorded during this period.
What the results say
These campaigns generated awareness and some traffic, with no tracked enquiry activity recorded during the period.
Awareness outcome
The campaigns generated 80,038 impressions, indicating solid delivery for an awareness and branding objective.
Traffic quality
The ads generated 58 link clicks and 19 landing page views. That tells us the campaigns created some deeper engagement, although the post-click volume remained modest.
Lead visibility
Tracked enquiries: 0. No direct enquiry activity was recorded from these campaigns during the reporting period.
Ad set breakdown
Teeth Whitening was the strongest of the four on engagement and post-click activity, making it the best-performing awareness asset in this group.
| Ad Set | Spend | Impressions | Clicks | CTR | Link Clicks | Landing Page Views | Tracked Leads | Cost / Link Click | Cost / Landing Page View |
|---|---|---|---|---|---|---|---|---|---|
| Meet Our Team | $44.31 | 20,241 | 17 | 0.08% | 12 | 3 | 0 | $3.69 | $14.77 |
| Payment Options | $44.27 | 19,713 | 25 | 0.13% | 14 | 4 | 0 | $3.16 | $11.07 |
| Teeth Whitening | $44.24 | 20,002 | 35 | 0.17% | 23 | 9 | 0 | $1.92 | $4.92 |
| Our Services | $44.20 | 20,082 | 18 | 0.09% | 9 | 3 | 0 | $4.91 | $14.73 |
Recommendation
The next move should separate awareness goals from lead-generation goals so performance is judged against the right objective.
1. Judge these by awareness first
Use reach, impressions, and traffic as the primary measures for these campaigns if the objective is branding and awareness.
2. Fix the measurement gap
Set up tracking for enquiry forms, phone taps, and Book Now actions so future reporting can capture direct response alongside awareness performance.
3. Split awareness from conversion campaigns
Keep branding creatives separate from lead-focused campaigns so each campaign type can be measured against the right outcome.